Greetings from a bottomless pit.

Deep in the bowels of every marketing organization lies a scary, dark place. A swirling, boiling cauldron of words and sounds. A head-spinning, stomach-churning cavalcade of images. And dwelling within this black hole is a very hungry beast.

Behold, the Content Monster — the ghastly offspring of the digital marketing universe. It feeds on blogs and social media posts. White papers and tip sheets. Landing pages and podcasts, live streaming and produced video. And its voracious appetite is never satisfied.

The content beast is a picky eater.

Things would be simpler if you could just shovel a heap of digital gruel into the creature’s salivating pie hole. But the Content Monster only behaves when you feed it a balanced diet of fresh, relevant content.

If you’re like most business owners we know, you already put in a full day’s work serving customers, communicating with partners, trying to get paid on time — etc., etc., etc.  More often than not, your marketing and promotional efforts may get shoved to the back burner. And yet, you know that smart, impactful marketing campaigns lead to customers, sales, revenues and profits!

Fortunately, you don’t have to tend to the Content Monster yourself. Our team of content creators can keep the beast satisfied — and help you stay on task. More here: https://humbusinesscoaching.com/marketing-services/

What is Business Mindset Coaching and Who Might Benefit?

As business owners, we are often focused on goals. We try to get from point A to point B as quickly and painlessly as possible. However, there is a tendency for action-oriented entrepreneurs to skip over a bit of self-reflection and instead blame external factors as the sole reasons for success or failure.

That’s where business mindset coaching can be helpful. At HUM Business Coaching, we call mindset coaching “business between the ears.”  We believe that it is right here, in our own brains and personal world, that success and failure begins — or ends.

True, it’s challenging to slow down, take a deep breath, and think about how our mindset might affect our results. But it’s definitely worth the effort.

Maybe you’d like to set some goals or develop new ways to successfully manage challenges. Perhaps you are attempting to cope with difficult relationships, whether with peers, employees, clients or vendors. Whatever the issue, Business Mindset Coaching helps business owners build confidence in their roles as owners, executives and team leaders.

For further information on HUM Business Mindset Coaching, please visit:

https://humbusinesscoaching.com/mindset-coach-for-entrepreneurs/

Is COVID-19 Spreading Your Liability?

In a matter of several months, COVID-19 has rocked the economy, singlehandedly taking down major corporations and small companies throughout the country.  Keeping your business open now poses a liability issue. A customer who contracts COVID on the premises could sue, drowning you in legal costs that lead to bankruptcy. You also have to consider the impact an outbreak could have on workers’ compensation. In the age of COVID, it’s important to stay ahead of the curve by taking preventative measures to minimize the threat of liability and safely continue business operations.

Liability Protection

Many businesses, such as doctors’ offices, gyms, and salons, are requiring customers to sign liability waivers. Planning on attending an event? Then you should also plan on signing a contract with event organizers. You may recall the Trump team doing this prior to the Oklahoma rally held this past June to avoid COVID-related lawsuits. However, these waivers don’t grant liability immunity; they are only useful against negligence claims. Currently, Washington lawmakers are considering liability protection under federal law for businesses. However, opponents claim this could deter patrons from supporting businesses, which would be a blow to the economy.

Workers’ Compensation

Under California law, employers must provide workers’ compensation even if there is only one employee. Since workers’ compensation benefits preclude lawsuits, liability protection would be ineffective. Eligibility depends on whether the employee contracted COVID on the job. Potential benefits include medical care for treatment of COVID-related illness, temporary disability to replace lost wages due to illness, permanent disability, supplemental job displacement benefits if your employee can no longer work for you, and death benefits. You are responsible for choosing your insurance carrier so make sure it offers services that best suit your business.

Preventative Measures

Work toward keeping your business COVID-free by routinely cleaning the premises and have sanitizers, tissues, and soap available for everyone. Try to avoid any form of sharing, whether it’s equipment or supplies. If possible, consider adopting systems like telecommuting, staggered shifts, and video conferencing to promote social distancing. Educate employees on hygienic practices. Immediately send home sick employees. Distribute fact sheets and posters on COVID in layman’s terms that employees can understand. Implement reasonable leave policies for employees who are sick. Communication is important in keeping a clean, safe environment. Review policies and any available employee services with your employees.

Owning a business during this pandemic can be scary. Without liability protection, you’re vulnerable to lawsuits that could cost you your business. Take proactive measures against COVID to protect your customers and employees. Most importantly, protect yourself!

Jessica Murray is an experienced writer who has written numerous blogs for online influencers, business owners, and e-magazines. After spending years in the entertainment industry and then obtaining a law degree, Jessica is now focused on using her acquired skills in her role as a budding entrepreneur.